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Lexus Vr

Team One / Tiltshift

A Passion project turned global offering for the Public's Group AR/VR/MR Division know as Tiltshift.
 

We built a custom internal pipeline to support the Unity-3D work flow to allow for development with updates based upon the CAD data from Japan.

Usability & Brand design needed to be balanced as the experience would be used at trade shows and stand alone Lexus events around the world.

Lexus 500 VR
& Ipad Experiential

As a Creative Director, i had the opportunity to spear head this project from original strategic outline through creative conception, production & deployment.  

Screenshot (581)
Screenshot (580)

Global Flexibility
in Deployment. 

We rolled out four road teams to tour nationally &
I personally traveled international three times
showcasing this project.

© 2022 by Chad Woods.

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