CREATIVE PROBLEM SOLVER
Augmented Reality Research & Development
Supporting the Lexus and the business development needs of Team One and Tiltshift our immersive team developed a myriad of prototypes ranging from simple to complex.
Lexus collaborated with artist Michael Murphy to create a two point perspective sculpture. We used Ar to visualize the pre production of the sculpture help decide size and scale and check a variety of placement background locations.
Each player is paired with brands they want be sponsored with.- DV Demo Build
Vehicle Tracking
& Brochure
We were able to track scale models & full size lexus vehicles with a variety of implementation techniques. This tracking allows dealers that have a limited selection of colors and trims on the lot to show the full line up, leading to better customer satisfaction and vehicle upgrade incentivisation
Brochures inside of the dealership & passed out a live events can be extended with the content as it the product life cycle move. Creating more value from the print media currently in circulation while providing a creative platform to build upon in
later issues.
Dealer Game -Brochure Extension
St Regis -Drinks Menu
For St Regis we paired there signature drink menus with a touch of augmented reality to spice up the experience allow a world to come to life around the drink. Each location having a unique experience paired with a visualization and narrative to match.
St Regis &
Facebook SDK
Facebook Booth - R&D
My team in collaboration with a media partnership opportunity utilized a Facebook framework and early access to their sdk to explore ways to integrate lexus at race events as they moved into the performance category.